ASUS - Press Launch
Preview in collaboration with Sunbunker executed and designed a hands-on experiential press tour for ASUS Zenfone AR and their partners Google, Verizon, Qualcomm, and Wayfair in San Francisco (Chandrone Gallery) and New York (Milk Studios). This allowed ASUS to educate and engage their high-level executive partners to provide them with a first peek at the new Zenfone AR. Preview built seven different AR/VR demo stations highlighting Zenfone’s technology capabilities for car shopping, interior design, kids’ gaming, kids’ education, HOLO fun pictures, Google spotlight stories, and gaming. Each venue allowed the space to inhabit intimate areas that featured each of the demos for exceptional user flow and experience.