The Brayola cash machine positioned in Union Square, NYC, allowed women to win free merchandise by catching as many Brayola dollars as possible. Each customized dollar had a bra size, if a women caught her bra size she won a free bra, bra bag and a coupon. The activation had over 250 participants. Preview also created, #findyoursize, a customized social media campaign surrounding the activation. This garnered hundreds of new followers.
Brayola and Preview created an activation at New York fashion week to gain traction for their online message and brand.