Fender - Pop Up

Project Type: Pop up Store - Build
Location: 22 little west 12th street, New York, NY
Year: 2017

Private PopUp in Manhattan – The Raw space on Little West 12th Street in Manhattan allowed us to break up the venue and build out walls to best showcase the classic brand of Fender. Each of the fabricated walls held a number of classic and contemporary guitars, with wall veneers and custom 3D C&C signage. Another featured element was an oversized amp wall with varying styles of past and present guitars.


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