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Adobe 99U Conference 2013-2019

The Adobe 99U Conference is an inspiring annual event with an international audience of designers, creatives and artists. Preview is the executive production team managing all aspects of the event - from the program at Alice Tully Hall, the sessions throughout Lincoln Center venues to the immersive afterparty hosted at the Museum of Modern Art. The event houses a 1000-plus attendees with past performances by Quest Love, Hot Chip, Arcade Fire and Matthew Dear.

We are very proud of our staff, technical teams and the amazing volunteers that make this conference known for seamless production and an amazing user experience.

Adobe 99U Conference Film by An Films

Spotlight: Giorgia Lupi

In her 99U talk, ‘data humanist’ and Pentagram partner Giorgia Lupi offers a look into the far-reaching applications of her work in data and design, from corporate (an AR-powered map for Starbucks retail stores) to institutional (a site-specific visualization of a MoMA exhibition) to personal (an interpretation of a child’s life with chronic illness). Giorgia encourages creatives to harness data as a design tool, while respecting human privacy and experience in their output.

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