Privé Revaux opened their new flagship store in NYC, located in the heart of Times Square, to allow consumers to interact and test the product. We collaboratively designed and created a series of interactive vignettes to create a fully immersive experience to evoke certain identities into each of the brand’s sunglasses: The Artist, The Billionaire, The Dreamer, The Explorer . The store featured a subway car circa 1975, this was intergrated into the theme.  Each of the vignettes included a self-promoting hashtag along with the signature social sharing #reframeyourself.