Privé Revaux - POP UP
After a successful launch in summer ‘17, Privé Revaux opened their new flagship store in NYC, located in the heart of Times Square, to allow consumers to interact and test the product. Preview collaboratively designed and created a series of interactive vignettes to create a fully immersive experience to evoke certain identities into each of the brand’s sunglasses: The Artist, The Billionaire, The Dreamer, The Explorer . The store featured a subway car circa 1975, this was intergrated into the theme. Each of the vignettes included a self-promoting hashtag along with the signature social sharing #reframeyourself.